MESA " Mediterranean Islands for Sustainable Agriculture"

01/01/2024

PROJECT TITLE: " Mediterranean Islands for Sustainable Agriculture "

ACRONYM: MESA  

 

ABOUT: Three Chambers from EU Mediterranean Islands (Crete, Sardinia, Balleares) along with the Network of the Insular Chambers of Commerce and Industry of the European Union (INSULEUR) as Coordinator join forces in order to promote Union's sustainable agriculture in Germany, the largest food market in the Union. The objective of the MESA project is to increase awareness on the sustainable agri food products and production methods of the three Mediterranean islands and their contribution to the climate, environment and animal welfare. The objective will be achieved via extensive , proven for their efficiency and efficacy, publicity actions and tailored B2B initiatives. Publicity actions provide in depth information to the general public on the intimate connection of the specific products and methods with the society and the environment, focusing on their sustainable Mediterranean character and highlighting key examples of each island especially concerning climate change mitigation and climate change adaptation. The first strand will result to the increase of knowledge of the German public (consumers 25-59 years old and +60 years old) on the sustainability notion of the Union's policies and strategies (farm to fork, Green Deal CAP) as applied in the three islands. The second strand will create a critical eco - system of producers from the three islands that are and will be committed in producing sustainable food products convincing multipliers and trade channels on the competitive advantages of the sustainable products and production methods under promotion, increasing their sales / exports to the German market. An informative return - improvement of the perception of the German audience of products and production methods from three islands as sustainable and a direct economic return, generation of 12 million euro new exports for a 1,3 million investment during the 36 months project period are the expected results.  

 

General objective of the Regulation (EU) 1144/2014: Enhance the competitiveness of the Union agriculture sector.

 

Key objective of the AGRI MULTI 2023 IM SUSTAINABLE: Highlight the sustainability of Union agriculture, stressing its beneficial role for the climate, the environment and animal welfare.  

 

Specific objective: The objective of the MESA project is to increase awareness on the sustainable agri food products and production methods of the three Mediterranean islands (Crete, Sardinia and Mallorca) and their contribution to the climate, environment and animal welfare.

Project Coordinator: Network of the Insular Chambers of Commerce and Industry of the European Union (INSULEUR)

 

Project partners:
The MESA partnership includes The Chamber of Rethymno (Crete - Greece), the Chamber of Commerce of Cagliari-Oristano (Sardinia - Italy), the Mallorca Chamber of Commerce (Mallorca - Spain) and INSULEUR.  

 

• INSULEUR- project coordinator
• Mallorca Chamber of Commerce (MCC)
• Chamber of Commerce of Cagliari-Oristano
• Chamber of Rethymno

   

Program/call: AGRIP-MULTI-2023

Granting authority: European Research Executive Agency
Project 101138574
Project budget: 1 306 224.40 € (EU contribution 80%)
Project duration: 01.01.2024-31.12.2026 (36 months)
The Project is co-funded by the the European Union

 

 

PROJECT FLYER (654 KB)